approach

for sport organisations & MCO's

At the breakaway, we help clubs and leagues unlock sustainable growth by focusing on four strategic pillars:

audience, athletes engagement, branding and revenue streams.

These assets form the true growth engine of a sport organisation, shaping visibility, engagement and long-term value.

Our approach combines data-driven insights with athlete-centered strategies and innovative storytelling to build assets that endure beyond short-term results.

Piece by piece, we transform ambition into execution, ensuring women’s sport develops on solid and scalable foundations.

for brands

Our work is always tailored to each brand, but built on a proven 3-step framework that enables the breakaway to transform women’s sport partnerships from purpose to performance.

strategic advisory

Output: a clear asset portfolio map showing where the brand should invest for maximum return, aligned with business goals.

fan & consumer insights

Output: audience persona playbook, showing how each fan group overlaps with consumer segments and where the brand can engage new communities authentically.

brand-fan-athlete connection

Where the three elements intersect, authentic activations are unlocked:

•brand objectives (awareness, engagement, conversions)

•athlete power (stories, values, influence)

•fan experience (digital, live, community)

Output: activation roadmap with clear KPIs.

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